The visual identity for Café El Cantor, a registered trademark under the Superintendence of Industry and Commerce, was developed to strengthen its market presence.

As a family business, Mr. Armando’s father-in-law oversaw production, while he and his wife managed roasting, packaging, and sales. The project included branding, label design, and visual content for social media.

Additionally, an online store was initiated to expand the brand’s reach and enhance its digital strategy.